What to Look For When You Invest in a Business

In order to protect a business' trade secrets, business models, and other sensitive information, a business attorney may advise a client to incorporate non-compete and non-disclosure agreements in a manner that makes sense for the particular needs of the business. Non-compete agreements and non-disclosure agreements (NDAs) can often create a more secure and trusted partnership between business professionals and their employees or business partners. This is especially important when trying to determine if a particular business relationship or employment relationship is in both parties' best interests.

Creating a non-compete agreement can protect a business and help establish trust and security between two parties: employer and employee. A non-compete agreement often states that, if employment ends, the former employee will not enter into or start a similar business or profession in competition with his or her former employer. The non-compete agreement must state a specific and reasonable scope of such restrictions, a timeframe for the restrictions, and a geographic area in which the restrictions apply.

The motivation behind asking an employee to sign such an agreement is not to hinder his or her advancement in the business world; rather, a non-compete agreement can help clarify what the employer and employee are exchanging.

From the business owner's perspective, the non-compete is the company's way of saying, "I really want to hire you, and I believe that we will have a great future together. When I hire you I will be revealing valuable information about our products, services, clients, trade secrets, proprietary and/or confidential information, business model and more. This information is something that our company has worked hard, and invested significant resources, to develop. So in exchange for your employment with my company, I am going to ask that for a certain period of time, that you not use the information you obtain while working with our company to go start your own business or work for another business that is in direct competition with us."

A non-compete agreement should be well written with clear and specific language. Contact a business law attorney to discuss when a non-compete agreement is appropriate, what language it must include and why.

To further ensure the security of a business, a business that wishes to protect sensitive information should strongly consider implementing a non-disclosure agreement (NDA). A non-disclosure agreement is a contract between two or more parties in which certain parties are going to be provided with specific information or knowledge (often proprietary or confidential information, trade secrets, business strategies and more) that the revealing party does not want to be shared with third parties.

Non-disclosure agreements are often entered into by separate businesses, or by partners of the same business. A non-disclosure agreement, may be crucial to secure the trust in a new relationship between businesses. Often, one business is considering partnering with another business, but in order to vet the potential relationship, one business must reveal valuable information about its plans, business strategy, product, service or otherwise. A non-disclosure agreement can secure the confidence and trust between the parties and allow them to discuss the full details of the potential relationship.

When two or more partners share ownership of a business, drafting a non-disclosure agreement can help to maintain trust between those partners. If there is no non-disclosure agreement and a partnership goes awry or the business ownership changes hands, business secrets and confidential or proprietary information may go unprotected. The consequences to the business could be devastating. A former partner might share sensitive information with competing businesses or otherwise use the information in a manner that damages the unprotected business. To avoid such consequences, consult a business contract drafting attorney business contract drafting attorney who can advise you on how to build trust among partners and protect the company's most valuable information.

Business Writings

Business writings are little bit different from normal writings as it involves some technical aspects, it can be anything but the style is different from normal day to day writings. Therefore businesses are now a days hiring professional business writers. Sometimes they are also hiring freelance writers who can work from their home as a virtual assistant.

Business Writing includes:

An extensive range of writings comes under the head of business writings; it can be internal communications within the company or can be external too-

- Newsletter
- Resumes and Job Applications
- Copy writing
- Proposals
- Blogging
- Memos
- Letters
- Reports
- PPT (power point presentations)
- Press Release
- Marketing Brochures
- Web Copy

Newsletter:

It requires a journalistic style; newsletter can be for the employees of the company, clients or customers but the main thing is, it should be informative expressing the message of the management.

Resumes and Job applications:

Another important part of business writing is writing resumes and job applications, if you are concerned with corporate world, then you must know how to write resumes and job applications. The following points are important for effective resume and job application-

- Precise and concise
- Grammatically correct
- Strategic and diplomatic
- Must reflect the research quality
- Must reflect organizational and analytical skills

Copy writing, Marketing Brochures and Web Copy: it all requires promotional writing and sales skills.

Proposal and Report:

Proposals and reports must adhered to the following formats-

- Introduction
- Proposed solution
- Cost
- Statement and
- Most important thing is it should be as short as possible.

Reports can be of different types-

- Research report
- Feasibility report and
- Progress report

Report format-

- Introduction
- Body
- Conclusion and
- Recommendation

Blogging:

As I have already discussed in my Ghost writing article that a new opportunity or one can say that a new trend emerges in recent years is blogging, individual, business man even companies are also attracted towards blogging but they don't have time for that, that's why they prefer ghost writer for their blog to promote their products through blog.

Memos and Letters: Both requires direct, professional and unambiguous message.

PPT (Power Point Presentation):

This is the most important part of business writing, PPT can be anything sometimes based on proposals or reports, the most striking way to impart the information but the condition is, way of presentation must be appealing.

Press Release:

Press Release has no hard and fast rule but the main objective of press release is one can understand the purpose of your press release, it has following format-

- Headline
- 5 W's and an H (means who, what, when, where, why and how)
- Body
- Contact details and
- Conclusion

To conclude, Business writing is nothing but writing with a conscious mind, even though some technical aspects and some rules and regulations are there but once you start business writing you will find it easy and as normal as we write in day to day.

The Parts of a Business Plan

Think about your hand. It has five fingers, right (hopefully)? Or just imagine you have five fingers. In the same way I want you to know that there are five parts to a business plan:

1. The Summary; also called "Executive Summary" or "Introduction"
2. The Marketing Plan
3. Operations Plan
4. Financial Plan

These are the names I have used and it is easy for me to remember them.
What Does Each Name Stand For:

1. The Marketing Plan - "What I Want To Do" - What type of business are you wanting to start? What market do you want to start your business in? Who do you want to cater to?

2. The Operation Plan - "How I Am Going To Do It" - What kind of business structure do I need for this enterprise? Who do I need to network with? Do I need a mentor?

3. The Financial Plan - "What It Will Cost To Do It" - What are the costs of production, cost of sales or monthly expenses? How much profit will the business make in 12 months?

Part 1: Marketing Plan

The marketing plan, when not written correctly, has far reaching consequences:

1. If the marketing plan is wrong, then every other part of the business plan will be wrong. i.e. if you create a product that people do not want, then the way you plan to structure the business (Operations) and what you think it will cost (Financial) will be wrong.
2. If the information you have about who your customers are is wrong then the business will not work.
3. If the information you have about your competitors are wrong then the business will struggle.
4. If the way you have defined your market is wrong then the whole business will collapse like a wobbly stool!

Trust me when I say the Marketing Plan is the most important part of the business plan.

What Is Included In The Marketing Plan?

Industry overview - Past, Present & Future
a. Let's say you want to start a business selling baby food. Your Industry overview is the information you can find out that relates to the overall food industry. Information such as: what has happened in the past to food consumption, how much does the average household spend on food and what are the projections for the consumption of food? How many babies are born in your area; nationally or internationally? (Don't worry this information is readily available online and at your Business Libraries; start there.)

b. Industry Overview is important because it exposes you to vital trends that may affect your business. Some businesses are so seasonal that this information can make or break the business.

Sector overview: - Past, Present & Future
a. Using the same Baby food sales business example: Baby Food is a sector within the Food Industry so this business will need to know how much food babies consumed in the past, what they are consuming now and what they are likely to be consuming in the future. You might want to know an estimate of how many children are born per year and what the projections are for the following 10-20 years.

b. Remember most businesses never consider the future. They are too busy trying to deal with the day to day aspect that they are not planning for the future. Do not acquire this mindset. Writing your business plan offers you the opportunity to think and plan ahead and position your business greater than what your competitors do!

III. Competitors: You can bury your head in the sand and convince yourself wrongly that there are no competitors for your business or you can take an active approach to learn from your competitors and use the information to further your business.

Competitors come in 3 shapes and sizes:
a. Direct,
b. Indirect
c. Future Competitors

Let's break this down: If you are a Hairdresser located on a high street your Direct Competitor are other established Hairdressers in your vicinity 1-2 miles radius. Your Indirect Competitors could be those Mobile Hairdressers or those working from home or even those located 5-10 miles away that your potential customers can drive to. Your Future Competitors are those in schools and colleges studying Hairdressing.

Therefore investigating your competitors has become extremely important. The kind of information you want to know about your competitors include and not exclusively:

S.W.O.T. Analysis - What are the Strengths, Weaknesses, Opportunities and Threats of your competitors?
Manufacturers - Who are they working with?
Relationships with other - What type of business relationships do your competitors have?
Finance - How are they financed? By shares, loans or personal funds?
Suppliers - Who supplies their products? (Hang around outside their shop or business)
Consumers - What type of consumers do your competitors have? - age, sex, etc.
Promotion Strategy - How do they promote themselves?
Geographical Coverage - How far do your competitors operate?
Product Range - How many types of products do they sell or do they offer other attractive services?
Culture - What is their work culture?
Staff - How many? What ages? Sex? Etc.
Size - How big or small is this business in terms of sales or profits?
Cost Structure - How do they charge?
Reputation of the business - What do people say about your competitors both good and bad
Ownership of the business - Who is the owner of the business? Is it a franchise?
Distributors Used - Who are they?
Segment Served - Do they cater to a particular niche?
Motivators Beyond Money- Can you find out?
Management information - Who manages your competitors business? Do they have a Dragon giving them advice?
Industry Opinion - What do experts say about them?!

You might need to do some hard detective work but you are only able to develop your products/service once you know what others are doing. Otherwise you will set up a business that will just be like the rest; struggling businesses!

Where Do You Get This Information?
Visit Local Stores
Shared Customers
Shared Accountants
Lawyers/Solicitors
Suppliers
Reports Exhibitions
Internet
Local Business Libraries
Industry Magazines
Companieshouse.gov.uk (if they are a limited company they need to log their annual accounts here. You can down load it and find useful information about your competitor's Sales, Finance, Staff, Loans etc. all for £1-£3

IV. Product/Service: Now that you have done the above research you are ahead of most people who have an untested idea and force it on the market only to discover someone else next door has the exact product/service and he is struggling.

Since you know what your competitors are doing, which has given you insight into the market, you know what the experts are saying about your industry and what/how your niche (sector) is doing. You are ready to create a Unique Product/Service.

Even if you have been working in an industry for years and you believe you will be the next Steve Jobs, research is still vital to your success.