Reaping the Benefits of Working With a Volunteer Business Mentor



Everyone in business should consider having access to a volunteer business mentor. Someone who has "been there, done that" and is willing and able to share their wisdom with you on an ongoing basis. Working with a business mentor is particularly useful when starting a new business or looking to grow a business in a down economy. An experienced mentor can not only offer useful guidance on a range of business management issues, but s/he can be a valuable sounding board for testing out new ideas or hashing over periodic business challenges.

Fortunately, there are many different sources to choose from today where you can evaluate and secure experienced business mentoring at no- or low-cost.

Public Mentoring Agencies

For example, SCORE Counselors to America's Small Business (SCORE) has been around for over forty-five years and offers access to over 12,000 volunteer business mentors throughout the United States. These individuals offer mentoring expertise in more than 600 business disciplinary skill areas. You can work with a SCORE mentor face-to-face through local Chapter offices, online through email communications, or a combination of both. Many SCORE Chapters provide a detailed profile of each volunteer mentor's area of expertise. This allows you to review which mentor you view best matches your business interests and needs.

Small Business Development Centers (SBDCs) also offer access to no-cost experienced business mentors across the United States. SBDCs operate through academic institutions and state economic development agencies. In addition to no-cost consultation, SBDCs also offer low-cost training in a variety of business disciplinary areas.

Corporate Volunteer Mentors

Corporations are also making it possible for their employees to volunteer their time to mentor people looking to start and grow business ventures. This avenue of mentoring may be particularly useful where the volunteer mentor offers access to a broad industry-specific network or certain technology solutions that can help an up and coming entrepreneur tap new markets or operate more efficiently. MicroMentor, a nonprofit agency, is one example of this type of no-cost business mentoring. By visiting MicroMentor, you can search profiles of available mentors and work with one or multiple mentors to help you start and grow your venture.

Special Interest Mentors

Mentoring relationships are also available for a variety of special interest groups, such as Veterans, women, minorities and individuals with disabilities. Many of these mentoring sources are also available at no cost. For a nominal cost, typically referred to as a membership fee, there are a wide range of special interest associations that provide access to mentors, as well as other entrepreneurial training and development resources.

A nonprofit organization called American Corporate Partners (ACP), offers free career counseling and mentoring to Veterans through volunteers from corporations and universities. Veterans interested in pursuing entrepreneurial interests are provided with business mentoring support through the ACP web site as well as through select mentor skill sets. There is also an Office of Veterans Business Development (OVBD) that hosts a Veterans Business Outreach Program (VBOP) where veterans are provided with on-site visits from experienced mentors who provide assistance with business planning and financial management. OVBD is available by visiting the U.S. Small Business Administration (SBA) web site and selecting Veteran Business Outreach Centers under the Local Resources dropdown menu.

Business mentors focused on assisting women entrepreneurs include Women's Business Centers (WBCs). Like SCORE, SBDCs, and OVBD, WBCs are in part, funded through the U.S. Small Business Administration (SBA). WBCs are managed through the Office of Women's Business Ownership (OWBO) and may be accessed by visiting the U.S. SBA web site and choosing Women's Business Centers under the Local Resources menu option.

Mentoring for various minority owned business interests is fostered through the Minority Business Development Agency (MBDA), which is part of the U.S. Department of Commerce. MBDA is the only federal agency created specifically to support entrepreneurial development and growth for minority-owned businesses in America. In addition to providing referrals free of charge to mentors through over forty Minority Business Development Centers (MBDCs), MBDA offers other business support services at nominal fees.

For individuals with disabilities, business mentorships and related entrepreneurial development training services are available through state-based vocational rehabilitation programs typically run through the state Department of Education. Mentoring guidance focuses on assisting individuals with physical or mental disabilities in living more independently through the pursuit of employment, self-employment or venture creation and growth. A Google search for vocational rehabilitation followed by the name of your state will return where in your state you may connect with mentoring services of this nature.

The Right Fit

In summary, working with a volunteer business mentor offers many benefits and rewards. The key is to be sure that you secure the right mentor for the right reason at the right time. Mentoring relationships that offer a combination of structured business guidance based around your specific interests and needs, as well as unstructured brainstorming opportunities tend to provide the best return for your time and energy.

What the New "Netpreneur" Must Consider - A Business Checklist



Business Checklist: Define Your Product or Products

What is it you are actually selling? Is this a physical product that has to be packaged and shipped, or an "Information Product" that must be downloaded?

Physical Product

How will it be manufactured?
How will it be shipped?
What packaging is necessary?
Are there any restrictions on content?
Are there any regulations that control this?
Will it be manufactured in house or outsourced?
Will I maintain stock or will it be custom made per customer?
What materials are necessary?
Where will I get the materials?
Will the product be fully assembled or in kit form?
What user instructions are necessary?
What required warnings must I include?
What patents for copyrights might be necessary?
Will the product be licensed?
Who will be my primary suppliers?
What is the warranty?

Information Products

What exactly is the product line selling?
While the product be available in online?
Will the customer be able to download the product?
What copyrights are necessary for that product?
What rights does the buyer have with the information product?
How will enforce the copyright?
Will I sell this product to others for resale?
What components are with the information product?
Educational materials?
Videos?
Marketing Materials?
Will the product be a subscription product?
Only online product also be available on CD/dvd or a physical package?
Other product be a computer program?
Who will do the program development?
How will all upgrades be handled?
What is the warranty?

Business Checklist: Determine the Market Geography and Demographics for Your Products/Services

Believe it or not, just because your business is primarily on the web, you must still consider the geographical considerations for your business. Rather than thinking in terms of physical location and distance to customers, you must now consider the international implications of doing business on the web.

In what countries will you be doing business?
Is your product of a legal to sell in all countries?
What are the import and export restrictions?
What countries do you not want to do business with?
What will be your base currency?
How will currency exchanges be handled?
What are the tax implications of international business?
Do I need to have a presence in every country that I market my product?
What are the business reporting requirements for each country I do business with?
If sued, will I need to go to court in that country?

Business Checklist: Determine Prices for Your Products/Services

Everything for sale is not $47 with an up-sell of $97. There is actual competition in the marketplace, because the marketplace is broader than just the internet. Before you can determine prices, you need to understand your target market and tangential markets that may have an effect on how you price your product. A more important question is. "What is the customer's perception of the value of your product and what you think that customer would be willing to pay"? Another question to ask would be "What would the customer have to pay or what would it cost this customer if they did NOT have your product?"

Market research. What are the prevailing prices for similar products and services?
What makes your product unique? Why would someone want to pay more for your product?
What are the costs of using your product?
What are the benefits of using your product?
What are the benefits of using your product as opposed to a competing product?
Is this a product that your customer would ask for or must you convince your customer that he needs this product?
Who is your competition?

Business Checklist: Determine Image You Want to Convey (in Light of your Target Market)

How to achieve that image though advertising, business cards and letterhead, brochures, office/store appearance, your appearance, etc.)

How many different types of exposure would you have with your customers?
Will you have face to face contact with your customers?
Will you conduct webinars for your customers?
Who would you want to be associated with in business that will give you a better image?

Business Checklist: Draft a Marketing Plan

Include the types of marketing, advertising, and promotions strategies you will use to reach each of your target markets.

Advertising
Direct mail
Mass media
Press releases
Internet Advertising
Web pages
Social media
Videos and YouTube

Business Checklist: Create Customer Order Collection Method

At some point you are going to need to take orders from customers.

How will this ordered be handled?
Who will handle the orders?
How will the orders be fulfilled?
What forms are necessary?
Will orders be taken over the web?

Business Checklist: Join Applicable Trade and Professional Associations

What trade associations or professional associations would apply to your new business?

How do you engage with those associations?
How much does it cost to be part of those associations?
What kinds of time commitments are required for these associations?
Where do the associations meet?

Business Checklist: Investigate the Cost of Advertising in Various Publications

Believe it or not, the local Yellow Pages may still be a viable channel for your advertising. Who else?

There are many yellow pages knockoffs out there. Which ones are worth subscribing to?
Business directories can provide an online presence and also free or low cost advertising.
Newspapers have gone, electronic. Consider placing ads in the local newspaper which will also give you an electronic presence for your news releases
Determine what activities in your company would actually warrant advertising or news releases.
To determine what prevents you can participate in that would give you advertising exposure.
What is the cost to participate in those events?

Business Checklist: Define Web-based Marketing and Advertising Strategies

Web based marketing is not all "viral", in your face offers. Again, your marketing and advertising strategies must reflect the image you wish to project. That image could be blatant, painting you as a 2 AM car salesman or infomercial spokesman, or could be subtle, intellectual, informed, and business like. Each approach has its merits and downsides. The one thing you must protect is your image: how OTHER PEOPLE see you.

Which internet mediums will you pursue?
What are your goals of Internet Marketing?
What is the audience you're attempting to engage?
What is the frequency of contact?
What is the cost of this contact?
How would you test the marketing mediums?

Business Checklist: Draft Sales Literature

Sales literature reflects not only your image but the image of your company and the image and perception of your products must be in line with those desired profiles.

Should you engage a professional image consultant?
Should you engage professional designers?
Should you outsource your literature distribution?

Business Checklist: Determine Need for Sales Force (In-House or Outsourced)

Do your products warrant an in-house or outsourced sales force?

What channels will you use to market your product?
We're product be direct marketing to customers?
Business to business?
For resale?
Through consolidators?
Big box retail?
Will your products be distributed to other channels?
Telemarketing?

This is just a memory jogger for you, to give you a start at creating an individualized Marketing Plan. In my experience, the entrepreneur is the visionary, but is probably too close to that vision that it is best to engage a third party, professional facilitator to help him answer these questions. The entrepreneur is generally so involved in the day to day fire fighting that they might gloss over the necessity for the level of detail required to answer these questions.

Unfortunately, the Marketing Plan is only one part of the whole package of business documentation that should be completed BEFORE you hang out a shingle. If your business requires funding from a bank, venture capitalist, or any other reputable source, the first thing they will ask for is documentation that shows you are a viable business, you have the proper business structure, licensing, and permits, have filed the appropriate statutory and regulatory documents, and have done your due diligence in creating a solid basis for your business.

Due to the detail necessary, and to be sure your business documents reflect your image in a professional way, you should consider engaging the Magic Triangle of Advisors:

An Attorney
An Accountant
A Business Consultant

I always add one more to this list if your business infrastructure is dependent on any web presence, servers, applications, PC hardware and software, tablets, and smartphones:

An IT Consultant

It is critical that these advisers have open lines of communication, and it is clear as to the responsibilities each is charged with to create the best singular outcome for you: a successful business.

Internet As a Business: You Must F ollow Accepted Business Practices and Laws

You have always had this dream to have your own business. More importantly, you want a business that gives you autonomy, only requires an hour or so a day, you have the freedom to do as you want, and the time to do it. So you got this email that offers you a free website that will run on autopilot and make you thousands of dollars a day. You have visions of doing web administration as a business that will bring you those riches and fulfill your dream.

OK. So there was some exaggeration in that free website statement, in fact, it was all hype. The hook is that word "free". Yes, they are offering you something for free - a $14.95 domain name and a free website design. What they don't tell you is that the "upsells" are what get you. This free website is yours for only $37. What part of free didn't they understand: you cannot charge $37 for something that is free. (There are choice words for someone who makes statements like that, ENTER YOUR WORD HERE _________.)

A Domain Name is nothing but a name. A Domain Name does nothing unless it is associated with a website design, or a better way of describing a website design is a container in which the content of your website lives. The free website design is thrown together in minutes by an experienced web developer who already has several hundred templates in his back pocket that require only several minutes of customization to make it unique for your needs.

The website design needs to be installed somewhere, either on your own "server" or on a managed host. So, minutes after you signed up, you are hit with the first upsell. First, for the free domain name, you want privacy so that anybody with a browser cannot find out your home address, telephone number, and breed and color of your dog. That privacy will cost you $10 per month.

The next upsell is for Domain Hosting. Your website needs a computer connected to the internet on which to run. One option, only for the brave and not-so-bright techies that believe they can do this themselves, is to:

Take an old computer,
Throw a network card in it,
Load it up with every disk drive from every old computer you own,
Download a free image of some flavor of Linux,
Fire up a free Apache web server and
Download a free copy of WordPress.
Connect that puppy to your router,
Get the dedicated IP address assigned to you by your internet carrier, and

BOOM! You have a working website.

NOT!!! The reality of this scenario is that you will have a HUGE learning curve to do simple things in LINUX. Every time you install a new software package or change an option, there is a great likelihood that you will spend your weekend either trying to fix what it broke, or reloading LINUX to start from scratch. You should also be prepared to dedicate a great deal of all this spare time you have after quitting your job because this new website will make you rich, learning about system administration tasks such as backup, restore, firewalls, security... You get my drift.

WordPress is a very cool web framework that has LOTS of free templates and plug-ins. But WordPress also has a learning curve associated with it. So at this point in your DIY strategy, you are several months into this and still don't have a working website, still trying to find good content to put on your website, and haven't made a dime from this thing they call Affiliate Marketing, yep, the thing that was going to make you rich in the first place.

Strategy Two: Punt

You now decide to suck it up, and pay the piper for that hosted domain. Well, it is not good enough to pay month to month for this service, because they warn you that the "Search Engines", around which everything on the internet is driven, do not look kindly on short timers: they want a website that promises to be around for at least the next several years, so the hosted domain marketing team has now sold you at least a two year hosting package, with add-ons that include backup and restore services, additional security, a package to get you free links, a Search Engine Optimization (SEO) package, and free something or other that may as well be a partridge in a pear tree, which is only $1500 to renew after the first year.